Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. People love to talk about themselves so ask questions and chat about them. . 0000001257 00000 n Drag racing is a sport that needs a lot of money to support it. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Treat your Race Team as a Business. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Generic sponsorship proposals have little chance of convincing would-be benefactors. Dont let imposter syndrome get the best of you. Here's the real key: This marketing deck isn't about you, it's about them. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Print out the letter and mail it or hand-deliver it to the potential sponsor. This means trying to figure out: Listen. Do you have a very popular online presence? Until recently, this was called the Busch Grand National Series. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Thanks, Hopeless Tuner. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Take pictures of you, your team and your car. You need to think about why a business would spend money to sponsor you. Race Car Sponsorship Agreement Template. Expect serious, cutthroat competition with the higher stakes. Include contact information on the introductory letter and proposal. She also has edited and produced online content for those publications. Instead, provide a general overview, such as "Parts alone last year cost $X.". Limit the photos to no more than one or two per page for the best aesthetic. Agree 16.59%. By getting your name into the press, your message is spread further than your existing audience. Click on the fillable fields and add the required data. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. This will help you catch the decision makers eye but dont forget just how important content is in all this. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Tell us about it. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Steps. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. They must know what they are sponsoring so that they can decide whether to accept your proposal. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Sign it in a few clicks. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Helping race directors share expertise and learn from each other is a big part of what we do. A section about the car your drive. You also may be able to offer experiences, such as hosting the company at the race track. 19 0 obj Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Without primetime TV coverage, how will people see your sponsors name/product? Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Not only are you competing against other racing drivers but also against all other marketing activities. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. So go the extra mile. s !1A"3Qa5RSTrt#$2BqUb However, getting more followers on Instagram can be challenging, especially with so much competition out there. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Instagram is a powerful platform for building a following and promoting your racing brand. Do not plead. Take notes. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. You might be operating in a specific niche (see below for more details) or area. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Research the sponsor you are targeting. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Racers will put out an all-call on their social media pages and ask for small amounts at a time. Thank the letter reader for his or her time and include all of your contact information. Do research about the company. And you can use it to find sponsors for your event through our Sponsor Finder tool. But there are two big things that help you find success. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Keep this in mind with everything you do regarding sponsorship. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. How to Write a Sponsorship Letter. Talk to mechanics, auto shops or dealerships. This kind of branding will make you more recognisable. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. Keep that in mind when frustration sets in along the way. These can include: Ok - so you have a good understanding of what you have to offer. If you want to run in one of the very few racing series that do get sponsors and prize money? Look for brands that are actively trying to promote themselves and look at how you can add to that. Are your posts in line with the companys current message? It is really pointless trying to go over all the possible variations of a sponsorship negotiation. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. The target marketing group for the race car is the non-professional weekend autocross racer. Any accomplishments in racing you have achieved. Modern-day motorsport sponsorship is all about standing out. % We are a Military Team that runs in Michigan . endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. . Ask the sponsor for a specific amount of money. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. The racing team approaches a mid to high scale business organization asking them for sponsorship. Easily Editable, Printable, Downloadable. BC racing Coilovers for 2010 Honda Odyssey. Treat the race car sponsorship proposal as a business transaction. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Why you do it. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. If you want to prove value to potential sponsors in road racing, you need to get creative Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. In return, the racer gives the organization publicity and extras, such as personal appearances. Always be thinking of ways to reach new people. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq If theyre not quite right, ask yourself why. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. After all, they're after your event as much as you're after their sponsorship! I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. The heart of your proposal lies in what you have for them. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. All sponsors are encouraged to attend racing events. The sponsorship package underpins the agreement fire your organization and your sponsor. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Once youve got an idea of this, think about the features youll offer to help a business reach its goals. 4+ Racing Sponsorship Proposal Samples 1. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? You do not need to include every cost. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Will you sponsor my race car? Your personal brand should show who you are as a person and go beyond your racing. Offering hospitality and a TV audience isnt enough. All forms provided by US Legal Forms, the nations leading legal forms publisher. 0000002058 00000 n Download. Dont expect to be sponsored for long. *} Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Dont just approach motorsport press for coverage. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Why is it better than everyone else's? Harvick has spent 23 seasons in the NASCAR Cup Series. Look through the instructions to learn which data you must give. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Type an introductory letter, addressing it to the person in charge of the organization. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Expand awareness of their product? Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . What assets of your property could potentially provide a good match for your sponsor's objectives? 03. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Are you going to help that business make more sales? Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . 2. In the industry this is known as "activating" the sponsorship. stream $ 15K . 1110 hb```"gVa1G2S\Z&80~QRse Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? You need to know this to be able to create a compelling case for why a business should sponsor you. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Sponsorship proposal for Alfie Gendall Racing in 2021. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Racing is an expensive sport that requires investment and sponsorship. How will the person opposite you stand to gain from the sponsorship? Is your audience someone who will actually buy their product? Free Preview Race Car Sponsorship Contract Template.
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race car sponsorship proposal